Não deixe azedar: condicionantes do desperdício alimentar à luz de marketing social

Autores

DOI:

https://doi.org/10.24857/rgsa.v15i2.2761

Palavras-chave:

desperdício alimentar, marketing social, condicionantes, wicked problems

Resumo

Este artigo analisou os fatores que influenciam o desperdício alimentar no nível doméstico a partir da definição de um modelo de hipóteses para predição da intenção a redução do desperdício alimentar. Para o processo de coleta de dados, foi elaborado um questionário no Google forms, cujos respondentes foram acessados através das redes sociais de grupos relacionados a alimentação, resultando em 532 questionários. Os dados foram submetidos aos procedimentos de validação psicométrica dos construtos, a análise das medidas descritivas e a análise das hipóteses do modelo proposto. Os resultados apontam que o grupo predisposto a redução do desperdício alimentar é composto por: mulheres, indivíduos entre 21 e 35 anos, estudantes ou já graduados e que trabalham o dia inteiro. Tais resultados direcionam para a necessidade dos apelos de gênero além de outras possibilidades de segmentação dos programas de marketing social para redução do desperdício.

Downloads

Não há dados estatísticos.

Métricas

Carregando Métricas ...

Biografia do Autor

Stephanie Ingrid Souza Barboza, Universidade Federal da Paraíba

Departamento de Ciências Sociais Aplicadas (Campus III) e do Programa de Pós-graduação em Gestão Pública e Cooperação Internacional (Campus I) da Universidade Federal da Paraíba.

Referências

Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of public policy & marketing, 13(1), 108-114.

Bell, D. R., Corsten, D., & Knox, G. (2011). From point of purchase to path to purchase: How preshopping factors drive unplanned buying. Journal of Marketing, 75(1), 31-45.

Benyam, A., Kinnear, S., & Rolfe, J. (2018). Integrating community perspectives into domestic food waste prevention and diversion policies. Resources, Conservation and Recycling, 134, 174-183.

Brook, L. (2007). Food behaviour consumer research-findings from the quantitative survey. Briefing Paper. UK: WRAP. Project code: RWM005-001.

Caisan, C. I. D. S. A. Nutricional–2018. Estratégia Intersetorial para a Redução de Perdas e Desperdício de Alimentos no Brasil. Brasil: Ministério do Desenvolvimento Social MDS.

Cantaragiu, R. (2019). The Impact of Gender on Food Waste at the Consumer Level. Studia Universitatis „Vasile Goldis” Arad–Economics Series, 29(4), 41-57.

Cantaragiu, R. (2019). The impact of gender on food waste at the consumer level. Studia Universitatis Vasile Goldiş, Arad-Seria Ştiinţe Economice, 29(4), 41-57.

Carins, J. E., Rundle-Thiele, S. R., & Parkinson, J. E. (2017). Delivering healthy food choice: A dual-process model enquiry. Social marketing quarterly, 23(3), 266-283.

Chan, K. Y., Orr, L., Fahey, D., & Dorahy, C. G. (2011). Agronomic and economic benefits of garden organics compost in vegetable production. Compost science & utilization, 19(2), 97-104.

Chau, J. Y., McGill, B., Thomas, M. M., Carroll, T. E., Bellew, W., Bauman, A., & Grunseit, A. C. (2018). Is this health campaign really social marketing? A checklist to help you decide. Health Promotion Journal of Australia, 29(1), 79-83.

Chau, J. Y., McGill, B., Thomas, M. M., Carroll, T. E., Bellew, W., Bauman, A., & Grunseit, A. C. (2018). Is this health campaign really social marketing? A checklist to help you decide. Health Promotion Journal of Australia, 29(1), 79-83.

Chen, H. S. (2019). Environmental Concerns and Food Consumption: What Drives Consumers’ Actions to Reduce Food Waste?. Journal of International Food & Agribusiness Marketing, 31(3), 273-292.

Costa, F. J. (2011) Mensuração e Desenvolvimento de Escalas: Aplicações em administração. Rio de Janeiro: Editora Ciência Moderna.

Cox, E. P. (1980). The Optimal Number of Response Alternatives for a Scale: A Review. Journal of Marketing Research, 17(4), 407–422.

Di Talia, E., Simeone, M., & Scarpato, D. (2019). Consumer behaviour types in household food waste. Journal of cleaner production, 214, 166-172.

Diaz-Ruiz, R., Costa-Font, M., & Gil, J. M. (2018). Moving ahead from food-related behaviours: an alternative approach to understand household food waste generation. Journal of cleaner production, 172, 1140-1151.

Dibb, S. (2014). Up, up and away: social marketing breaks free. Journal of Marketing Management, 30(11-12), 1159-1185.

FAO. (2019). The State of Food and Agriculture 2019. Moving Forward on Food Loss and Waste Reduction.

Firestone, R., Rowe, C. J., Modi, S. N., & Sievers, D. (2017). The effectiveness of social marketing in global health: A systematic review. Health policy and planning, 32(1), 110-124.

Gjersing L, Caplehorn JR, Clausen T. Cross-cultural adaptation of research instruments: Language, setting, time and statistical considerations. BMC Med Res Methodol 2010; 10:13.

Graham-Rowe, E., Jessop, D. C., & Sparks, P. (2014). Identifying motivations and barriers to minimising household food waste. Resources, conservation and recycling, 84, 15-23.

Graham-Rowe, E., Jessop, D. C., & Sparks, P. (2015). Predicting household food waste reduction using an extended theory of planned behaviour. Resources, Conservation and Recycling, 101, 194-202.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Multivariate Data Analysis (6th ed.). Prentice-Hall International.

Hair, J. R. JF et al.(2005). Análise multivariada de dados. Trad. Adonai Schlup Sant’Anna e Anselmo Chaves Neto.

Halloran, A., Clement, J., Kornum, N., Bucatariu, C., & Magid, J. (2014). Addressing food waste reduction in Denmark. Food Policy, 49, 294-301.

Hebrok, M., & Heidenstrøm, N. (2019). Contextualising food waste prevention-Decisive moments within everyday practices. Journal of cleaner production, 210, 1435-1448.

Hodgkins, S., Rundle-Thiele, S., Knox, K., & Kim, J. (2019). Utilising stakeholder theory for social marketing process evaluation in a food waste context. Journal of Social Marketing.

Jager, J., Putnick, D. L., & Bornstein, M. H. (2017). More than Just Convenient: The Scientific Merits of Homogeneous Convenience Samples. Monographs of the Society for Research in Child Development, 82(2), 13–30.

Khalid, S., Naseer, A., Shahid, M., Shah, G. M., Ullah, M. I., Waqar, A., ... & Rehman, F. (2019). Assessment of nutritional loss with food waste and factors governing this waste at household level in Pakistan. Journal of cleaner production, 206, 1015-1024.

Kim, J., Rundle-Thiele, S., & Knox, K. (2019). Systematic literature review of best practice in food waste reduction programs. Journal of Social Marketing.

Kim, J. Rundle-thiele, S. Knox, K. Systematic literature review of best practice in food waste reduction programs. Journal of Social Marketing, 2019.

Koivupuro, H. K., Hartikainen, H., Silvennoinen, K., Katajajuuri, J. M., Heikintalo, N., Reinikainen, A., & Jalkanen, L. (2012). Influence of socio‐demographical, behavioural and attitudinal factors on the amount of avoidable food waste generated in Finnish households. International journal of consumer studies, 36(2), 183-191.

Lattin, J., Carroll, J. D., & Green, P. E. (2011). Análise de dados multivariados. São Paulo: Cengage Learning, 475.

Lundie, S., & Peters, G. M. (2005). Life cycle assessment of food waste management options. Journal of cleaner production, 13(3), 275-286.

Manion, M. (1994). Survey Research in the Study of Contemporary China: Learning from Local Samples. The China Quarterly, 139, 741.

Mirosa, M., Munro, H., Mangan-Walker, E., & Pearson, D. (2016). Reducing waste of food left on plates. British Food Journal.

Mondéjar-Jiménez, J. A., Ferrari, G., Secondi, L., & Principato, L. (2016). From the table to waste: An exploratory study on behaviour towards food waste of Spanish and Italian youths. Journal of Cleaner Production, 138, 8-18.

Närvänen, E., Mattila, M., & Mesiranta, N. (2019). Consumer-citizens as leaders of change: Case food waste. Leading change in a complex world: Transdisciplinary perspectives.

Närvänen, E., Mesiranta, N., Mattila, M., & Heikkinen, A. (2020). Introduction: A Framework for Managing Food Waste. In Food Waste Management (pp. 1-24). Palgrave Macmillan, Cham.

Östergren, K., Gustavsson, J., Bos-Brouwers, H., Timmermans, T., Hansen, O. J., Møller, H., ... & Easteal, S. (2014). FUSIONS definitional framework for food waste. Wageningen: FUSIONS Project.

Parizeau, K., von Massow, M., & Martin, R. (2015). Household-level dynamics of food waste production and related beliefs, attitudes, and behaviours in Guelph, Ontario. Waste management, 35, 207-217.

Pellegrini, G., Sillani, S., Gregori, M., & Spada, A. (2019). Household food waste reduction: Italian consumers’ analysis for improving food management. British Food Journal.

Porpino, G., Parente, J., & Wansink, B. (2015). Food waste paradox: antecedents of food disposal in low income households. International journal of consumer studies, 39(6), 619-629.

Porpino, G.; Lourenço, C. E.; Araújo, C.M.; Bastos, A. (2018). Intercâmbio Brasil – União Europeia sobre desperdício de alimentos. Relatório final de pesquisa. Brasília: Diálogos Setoriais União Europeia – Brasil. Disponível em: < http:// www.sectordialogues.org/publicacao.

Quested, T. E., Marsh, E., Stunell, D., & Parry, A. D. (2013). Spaghetti soup: The complex world of food waste behaviours. Resources, Conservation and Recycling, 79, 43-51.

Ramirez, A. S., Rios, L. K. D., Valdez, Z., Estrada, E., & Ruiz, A. (2017). Bringing produce to the people: implementing a social marketing food access intervention in rural food deserts. Journal of nutrition education and behavior, 49(2), 166-174.

Reisch, L., Eberle, U., & Lorek, S. (2013). Sustainable food consumption: an overview of contemporary issues and policies. Sustainability: Science, Practice and Policy, 9(2), 7-25.

Richter, B. (2017). Knowledge and perception of food waste among German consumers. Journal of Cleaner Production, 166, 641-648.

Richter, B. (2017). Knowledge and perception of food waste among German consumers. Journal of Cleaner Production, 166, 641-648.

Robinson, J. P., Shaver, P. R., Wrightsman, L. S., & Andrews, F. M. (Orgs.). (1991). Measures of personality and social psychological attitudes. Academic Press.

Rundle-Thiele, S., David, P., Willmott, T., Pang, B., Eagle, L., & Hay, R. (2019). Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35(1-2), 160-181.

Santini, C., & Cavicchi, A. (2014). The adaptive change of the Italian Food Bank foundation: a case study. British Food Journal, 116(9), 1446-1459.

Silchenko, K., Simonetti, F., & Gistri, G. (2019). The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. In Social Marketing in Action (pp. 111-126). Springer, Cham.

Soares, A. B. (2018). Perdas e desperdícios de alimentos no Brasil: efeitos da redução na colheita e pós-colheita.

Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265.

Southerton, D., & Yates, L. (2015). Exploring food waste through the lens of social practice theories. In Waste management and sustainable consumption (Vol. 133, No. 149, pp. 133-149). ROUTLEDGE in association with GSE Research.

Stancu, V., Haugaard, P., & Lähteenmäki, L. (2016). Determinants of consumer food waste behaviour: Two routes to food waste. Appetite, 96, 7-17.

Stefan, V., van Herpen, E., Tudoran, A. A., & Lähteenmäki, L. (2013). Avoiding food waste by Romanian consumers: The importance of planning and shopping routines. Food Quality and Preference, 28(1), 375-381.

Tobey, L. N., Koenig, H. F., Brown, N. A., & Manore, M. M. (2016). Reaching low-income mothers to improve family fruit and vegetable intake: Food Hero social marketing campaign—research steps, development and testing. Nutrients, 8(9), 562.

Visschers, V. H., Wickli, N., & Siegrist, M. (2016). Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households. Journal of Environmental Psychology, 45, 66-78.

Watson, M., & Meah, A. (2012). Food, waste and safety: Negotiating conflicting social anxieties into the practices of domestic provisioning. The Sociological Review, 60, 102-120.

Williams, H., Wikström, F., Wetter-Edman, K., & Kristensson, P. (2018). Decisions on recycling or waste: How packaging functions affect the fate of used packaging in selected Swedish households. Sustainability, 10(12), 4794.

Worsley, A., Wang, W. C., & Burton, M. (2015). Food concerns and support for environmental food policies and purchasing. Appetite, 91, 48-55.

Downloads

Publicado

2021-09-28

Como Citar

Barboza, S. I. S., Mota, F. P. B., & Nascimento, E. A. do. (2021). Não deixe azedar: condicionantes do desperdício alimentar à luz de marketing social. Revista De Gestão Social E Ambiental, 15, e02761. https://doi.org/10.24857/rgsa.v15i2.2761

Edição

Seção

Artigos