PROPOSAL AND PRACTICAL APPLICATION OF A FRAMEWORK OF ANALYSIS OF THE SUPPORT<br> DOI: 10.5773/rgsa.v5i1.261

Abstract

The rise of environmental and social businesses has required companies to consider these dimensions in their activities. With that comes the need for a methodology that allows the implementation of sustainable development in companies. There is literature in the effort to develop a strategic management model of sustainability. This article aims to contribute to this effort by identifying complementarities in other models not yet covered, and from there to propose a new framework and then make a practical application in two Brazilian companies with stocks recognized for sustainability. The method used was a qualitative study based on interviews and documents. The results indicated the possibility of complementing the template that was already being built with new contributions and has proposed a broader practice. Research into the two companies stated that they developed partially from stages of the new framework and that there is a need for more effort and more consistency in the planning of sustainability of these enterprises.