APPLICATION OF NEW WEBSITE TECHNOLOGY AND SOCIAL MEDIA ON CONVENTIONAL MEDIA RADIO STATIONS INDONESIA

Objective: This study aims to acquire factual knowledge revealing the important benefits that arise in the use of the Internet with new Internet technologies: websites and social media on conventional media of radio stations. Methods / Design / Approaches: This research uses qualitative methods with case study approaches that study the utilization of the internet with new internet technologies on traditional media of the radio station. This study examines from various perspectives namely communication, media, technology in the maintenance of radio broadcasting with various sources. Results and Conclusions: Nowadays new technologies and distribution methods are beginning to emerge that have a profound effect on the way the audience listens to radio broadcasts through internet media. It's for the radio station agency with new opportunities, but also new challenges in addition to conventional radio services available, now available as well as file-sharing, podcasting, downloading, and streaming audio, all facilitated through internet media. Implications: Currently, it is difficult to obtain listener data in conventional media. The listening data that can be measured nowadays is easier on the Internet (new media) both through website as well as social media such as Instagram, Facebook, Youtube and Twitter in real online. Understanding/Values: A systematic review of literature contributes to studying and providing an overview in literature regarding the integration of old media and new media to existence of the radio industry that existed over the years.


INTRODUCTION
The presence of the Internet medium phenomenon has brought an incredibly significant change in the world of radio broadcasting in Indonesia in general.The managers of the radio stations are consciously anticipating the change as the radio broadcasting technology develops today.(Vukanovic, 2018) Radio broadcasting agencies continue to grow with the development of transmission technology and social media applications on mobile with the Internet network.
Any situation in the change of radio technology has always adapted to maximize performance in management, especially working market share that is to satisfy the audience in line with the changes that happen in society.(Weber, 2011) Radio broadcasting will never die even if the change in broadcast technology continues.Radio broadcasting has a long history of experience of change for change especially broadcast technology.From SW to AM, AM to FM (conventional media) and now faced with the conditions of the presence of technology through the Internet.(Eveland, 1986;Meyer, 2004) The Internet is a global system of entire computer networks that are interconnected using the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide that function as a single virtual network and can be accessed via mobile phones.The use of Internet communication technology by radio broadcasting agencies in the present time is accompanied by the emergence of websites.In addition to listening through a radio frequency receiver, the public can also listen to radio broadcasts via the Internet in streaming.(Keith, Michael C., 2007) Through the Internet, audio and video information is delivered in real time and audiences can 3 access the web to view, hear or download music content and program production.Files that can be downloaded online in audio and video form besides having the ability to provide a wide range of visual data, such as photos, text, and networking.(Mirabito, Michael M. A., Morgenstern, Barbara L., 2004) The communication revolution that changed the way radio broadcasters communicated with their audiences.The production of this content is phenomenal: sharing with the world and building communities.People are unlimited in time, they can enjoy it anytime and anywhere, through personal computers or mobile phones if the public has internet access and there are no geographical constraints.(Cangialosi, Greg, 2008) Other uses are radio broadcasters using Internet-based social media applications, such as Instagram, Twitter, Facebook, Youtube, TikTok, etc. Social networks are a new form of communication that applies to connecting with friends or acquaintances and twitter is one of the social networks that provides the latest news from everyone and is shared around the world to interact with audiences in addition to old media communication technologies like SMS and telephone.(Weber, Larry, 2009) Radio stations and radio practitioners are faced with the increasing competition of conventional media broadcasting business at the local, regional, national, and now global levels following the presence of new means of audio streaming technology and social media on the Internet.(Pinto, 2021) Some changes are influenced by technological advances in the broadcasting industry.
These changes are so rapid that they raise new demands in the management of the radio broadcaster and need to be properly anticipated to maintain and satisfy the public's trust.This change is so rapid that it raises new demands in the management of the radio station agency and needs to be properly anticipated to maintain and fulfil public confidence.Radio station institutions and radio practitioners are faced with increasing competition of conventional media broadcasting business at the local, regional, national, and now global levels following the presence of new means of website technology and social media on the Internet.('NewPhilosophy for New Media ', 2004) Nowadays people can listen to radio broadcasts via satellite or the internet anywhere in the digital world.Radio broadcasting globally often brings interesting political, economic, and social issues, nowadays many radio station institutions are part of the global media.Therefore, paying attention to the scope of radio broadcasts is becoming wider and there are some core areas of radio Broadcasting that need to be managed to the maximum today such as the aspects of broadcast technology of the digital age of the iinternet.
Exploring the core concept of management of conventional radio station institutions from the perspective of the radio industry, then today's growing implementation is the management phenomenon in each radio station institution in anticipation of this computer, digital and Internet era.Today's radio broadcasting data management systems are becoming easier and practical due to the support of technological developments.This is due to the advancement of computer-based information systems technology, the Internet, and the web.A computer hardware must be managed by a computer software known as a program system.A program system can also allocate resources from a computer system for its respective work and use.(Scott, George M., 2001) One of the main reasons why the Internet has been accepted with open hands by computer users around the world is because they work together as a single system that can be used from any flatform computer.(McLeod Jr, Raymond & Schell, George P., 2008) The aim of this research is to acquire factual knowledge of the disclosure of websites and social media based on the Internet to the institutions of radio stations related to the maintenance of the broadcasting.Through this research it is expected to obtain a clear and objective picture of how and why the website and the social media in the Internet network of the institution of the radio station.

THEORETICAL FRAMEWORK
The framework of thought in this research is the search for truth with science.Science is knowledge that is structured in a system, derived from experience, study, experiment, empirical, rational, general, cumulative, in the form of a description of facts and facts of experience complete and consistent with terms as simple and straightforward as possible.
Communication science is a field of study in a social science environment that is applied and cross-disciplinary.For the implementation of the current institution of radio stations, the organizers must be aware that the maintenance of broadcasting broadcasts not only on conventional radio channels but also need to provide other services namely on the Internet.(McLeish, 2005) The researchers assume that radio broadcasting is a form of socialcommunicative bond rather than a mere technical medium.The fact that radio broadcasting is technologically expanded and makes it very possible to distinguish between the kinds of broadcast events of visibility and synchronicity from their communities.Radio broadcasting functions as information, education, entertainment, and advertising media.Radio broadcasters must understand radio broadcast media as a means of performing their functions.Every radio broadcaster is supposed to integrate conventional media and the Internet professionally.(Perebinossoff et al., 2012) Figure 1 Theorical Framework Source: The Investigator (Harliantara)

METHODOLOGY
To find a management in the maintenance of radio broadcasting in the modern era with the basic components to be found, this study is in line with the intention the combination of online and traditional media in private radio stations.Additionally, it seeks to gather real information about the different actions that come up when maintaining broadcaster broadcasts and incorporating traditional and online media into private radio broadcasters.Creating theoretical frameworks, concepts, and methods for radio maintenance through traditional integrated media and the Internet in relation to radio station agencies' roles is the other issue.
The benefits of the research are expected to be able to provide ongoing contributions on the use of conventional media and Internet integration in private radio broadcasters, as well as to enhance knowledge and learning in the implementation sector of modern radio broadcasting maintenance as a scientific and methodological aspect, then the research uses qualitative approaches or processes, principles, and procedures qualitatively.The data analysis technique is to use data analysis qualitatively, data obtained from various sources, using triangulation data collection techniques.In addition, it processes data by organizing, analyzing, explaining the use of innovative technology websites and social media on conventional media radio stations.The researchers conducted research with a framework of thought related to the case research using data reduction analysis techniques, data display, and conclusion drawings.

RESULTS AND DISCUSSION
In today's digital and informative age, making people's lifestyles mobile or demanding fast internet access anytime anywhere to get information.The Internet is an interconnection of a network of computers that can provide a complete set of information.And it turns out that the Internet is seen as a complete virtual medium within these media including radio broadcast media (Entertainment).(Melville & Ramirez, 2008) In the dissemination of information, entertainment, and education as a function of radio broadcasting, radio operators can take advantage of online media such as websites and social media that are highly prioritized by most audiences.( Vivian, John, 2005) The future of the Internet will be determined by market factors.The Internet will flourish in a form where most of it will be supported by advertising.Internet technology also has advantages such as targeted audiences, targeted messages, interactive capabilities, access to information, creativity, broad exposure, and speed.(Abrahamson (1998) in Severin, Werner J., Tankard Jr., James W., 2001) Related to the results of research on the web (network) is a graphically based information service system on the internet that allows anyone to participate in the internet for 24 hours a day.( Saydam, Gouzali, 2001) A website is a collection of web pages that can be accessed using HTTP in the Internet.Web pages themselves are generally in the form of HTML or XHTML documents.All web sites around the world make up a virtual world called the WWW or the world wide web.
Radio stations create a web to serve listeners that contains content besides listeners can listen to radio broadcasts over the Internet, also available programs like podcasts (file), company profiles and broadcast programs that can be accessed by listeners anytime, anytime and anywhere as long as listeners have Internet access.(Wirtz, 2011) To provide this service, we work with the developers of applications that create web templates, fill in content and keep updating them regularly.A radio website can serve listeners who don't follow the developments of daily broadcasts in conventional media, but they can know the content of any program that's a daily issue, because they keep updating the news on the website.The content of the website, like any other radio, contains files that we uploaded up to date, and listeners can also listen to radio broadcasts through this Internet media.(Beaman, 2006) Inside the website can easily publish content.And there is a screen called a web page or web page.A web page can be contained with text, images, photographs, sounds, videos, and other files.With the presence of a link on a web page, visitors can click using the mouse on the link that will take them to another part of the website or even to another website.The website offers interactive communication through hyperlinks, allowing the audience to absorb information in an irregular manner.A website can create the same information for a wide range of audiences by splitting the information into linked pages.(Darwazeh et al., 2024) Considering what was revealed above, the researchers argue that this could be said to be a process of social interaction between the radio broadcaster and the audience that is mediated by the radio web site for the exchange of information.
This radio mediated computer website model contrasts with the traditional communication mode, which defines communication as the process of transmitting messages.
In the traditional communications model, the transmission direction is always from the sender (radio station) to the receiver.(audiences).Besides, although there's a feedback circle, it's asynchronous and carried out through other media like for example the phone.On the contrary, this radio mediated computer website model shows that communication is a social process of interaction between the radio broadcasting and society.(Jafar, 2018) Society is not only a passive recipient but a participant in the process of communication.Besides, the design of this radio website is a behavior that is targeted and planned to affect the public.A website is a radio existence in the cyber world and can also enhance interaction with listeners.Advertisers also demand the presence of a radio website as part of their advertising on conventional radio.In provided strategic information to and media organizations around the world on its web.It is said that they have investigated users' digital platforms and new media related to radio.Among them are interest in online radio, visits to radio sites, the internet is the most important part of life, consuming digital media through features.Text has become a daily activity of all mobile phone owners; broadband access has been even, and growth has been stable for some digital platforms.So, in the context of this research that the impact of the website can stimulate the audience to do registering by informing real data according to access activity on the website.
The Web has emerged as a commercial media.Some sites are built around products and designed to attract audience attention with content, such as news products.The site sells access to audiences and to advertisers.New media often utilizes old media as content also applied to the Internet.Interestingly on the internet with hyperlinks the section of the page that can be clicked by the audience can move to another section, either in the same document, the same website or in different sites in the web.Although in some ways the internet is like a conventional medium that sends messages from a central transmission point, but the Internet is more than that.Message recipients can click instantly from one source to another.Another significant difference from the mass media is that the internet is interactive.The Internet has the capacity to empower people.These days, nearly 3,000 radio stations use the Internet to transmit their shows.When it comes to radio, the Internet has countless options.Even radio broadcasts can be retransmitted over the internet.The development of radio broadcasting over the Internet has been growing, starting with the birth of radio in the United States.(Oswald, 2009) Since the 1990s, radio has been available via the Internet.There are two types of Internet radio stations, one that comes from the broadcasting station and the other that comes only from the Web.In the case of the first category, stations usually broadcast their broadcast signals through the web.The second category of Internet stations are usually in the offer of programming only electronically and independently in the cyber world.On traditional terrestrial stations the parameters of range and operation are limited, but on internet radio there are no geographical limitations.With web access, anyone can enjoy the Internet media.A web station from Dayton, Ohio, can be heard in Bangkok, Thailand, and tens of thousands of broadcasts are available.Unlike terrestrial and satellite radio, internet radio could provide a wide range of visual data, such as photos, text, and links, in addition to interactive services.(Balsebre-Torroja et al., 2023) A radio that makes use of social media and Internet technology applications is referred to as internet radio.Internet radio's growth coincided with the global use of the Internet.(Otermat et al., 2016) Internet-based services are becoming more and more necessary.
Due of the unreliable internet connection, this technology is not widely used in Indonesia.If you want to use it, you should select a streaming software that does not use a large resource bandwidth, and the encoder setting should be as small as possible, for example using 16-24 kbps.(mono).Certain internet radio servers are not very big; Shoutcast servers, for instance, are only 136kb in size.There are several advantages of online radio or internet radio namely: unlimited broadcast range if it has internet access, digital sound quality, and does not require permission like conventional radio.(Kuyucu, 2019) Figure 3 Online Radio Aspects Source: (Harliantara, 2016) The radio station uses this radio streaming with bitrate twenty-four, Encoder Type AAC plus, Server Type Ice cast, and can be accessed in addition to the PC can also be via mobile phones on Android, listeners only must install the application on Google Play.(Wang et al., 2021) Internet radio broadcasts can be accessed in google play, typing will show up the app with the radio logo then installed and listeners will hear the broadcast through streaming anywhere and at any time if listeners have internet access.In other words, users of radio service now only need to visit the google play site to download the app, so it can be accessible through a variety of supporting devices such as android devices.
Nowadays, the popularity of social networks such as Instagram, YouTube, Facebook, and Twitter have grown rapidly and has become a part of the lifestyle even becoming a daily need of society in the era nowadays.Nowadays, accessing social media can be done anywhere and anytime just by using a mobile phone.(Kasabov et al., 2016) The phenomenon of social media development that is now taking place in the world, radio stations take advantage of this 10 condition in addition to gathering radio listeners who use social media we can also provide radio broadcasting information both in the form of text, images as well as video and other content models and at the same time a forum of weapons of mercy between radio and listeners.
In this case, the message being delivered tends to be faster and the listener or recipient of the message determines the time of the interaction.The radio station has a website and social media accounts that can also be accessed by listeners.(Kristiyono, 2015) The concept of social media that I know has existed for a long time and is now a necessity that is hard to separate from most people today, not knowing wherever we are.There are some important things we need to know about social media, such as a person's motivation to communicate new things to share, communicate to the public, have a public perception, and have a creative message.(Astuti & Harliantara, 2021) Therefore, as the news radio is interested in these social media, so the updated news that we broadcast through the conventional media will be more widespread when transmitted through the social media that is being linked by many people with this internet based.
In this case, the message being delivered tends to be faster and the listener or recipient of the message determines the time of the interaction.The radio station has a website and social media accounts that can also be accessed by listeners.The concept of social media that I know has existed for a long time and is now a necessity that is hard to separate from most people today, not knowing wherever we are.There are some important things we need to know about social media, such as a person's motivation to communicate new things to share, communicate to the public, have a public perception, and have a creative message.Therefore, as the news radio is interested in these social media, so the updated news that we broadcast through the conventional media will be more widespread when transmitted through the social media that is being linked by many people with this internet based.
The emergence of new communication technologies on the Internet has given rise to new opportunities and challenges for conventional radio media.The presence of the Internet is beginning to influence the change in the attitude of radio broadcasting, especially for radio broadcasters and radio audiences.In Indonesia, people still like conventional radio media, even though the number of audiences listened to it was less than two decades ago.Nevertheless, the Internet is a challenge that can be transformed into an innovation for broadcasting by adding to the service of radio transmission over the Internet.(networking).

Website and radio display on mobile phones in Indonesia
Source: The Investigator (Harliantara) This is reflected in the findings of the research that conventional radio stations, in addition to providing their broadcasts in electromagnetic waves also broadcast via the Internet.
(Bouças Teixeiram, 2022) Broadcast products produced by both radio broadcasting agencies in conventional media are also distributed via the Internet audio streaming over Internet.Radio broadcasting is a type of one-to-many mass media that provides news, information, and entertainment.In the past, if the form of broadcasting program is conducted in two directions between broadcasters is through telephone in voice form only, but nowadays has undergone a change if in addition to the service through the Internet can be one to one in text, images, and video form through websites and social media such as Facebook, Twitter, Youtube, and

Instagram.
With the integration of conventional media and the Internet, radio reaches everywhere, both locally, regionally, nationally, and globally.A communication medium is a material or instrument used to change symbols through air or time.A lot of media exists in modern communication.Radio is an electronic medium, depending on complex electromagnetic devices and material connections.The symbol that comes out of the radio broadcast is called programming.Media broadcasting usually gives symbols through space and not through long time.But nowadays, the radio can also provide symbols through the Internet, and some kind of electronic recording can be used as symbols.Conventional radio can reach audiences when they are consuming or using a product/service.For example, getting to the homemaker while 12 cooking, reaching the rider on the way.By recognizing listener behavior patterns and reaching them at the right time, the message sent will be received more openly.Also, through the Internet people are doing activities through computers can be done simultaneously while typing, searching for news on the Internet or otherwise.When people are on the go, they can listen to radio via online radio on an internet-based smartphone.People do not just listen to the radio, they take part by calling, competing, and other promotional activities.The public will get involved with the radio.The presence of the Internet adds more dynamism to the presences of social media.While radio broadcasting allows for broad range reaches, such as across oceans and continents, broadcasts are local and regional.Its advantage is that the radio can identify the needs of the audience clearly and accurately.At least the need to know the regional situation and conditions.Services for things out there are often hit by problems of an audience that feels unnecessary, because it is of no interest, but for the radio it can be used as a tool of local and regional promotion with changes to the national and global levels.
Radio broadcasters still show that they have the pride of managing conventional radio broadcasting agencies in this Internet era.They argue that many of the radio formats that are nowadays are still popular with their audience.Radio broadcast organizers indicate that this increasingly diverse media industry, remains connected with the public, and particularly the target media audience concerned.As well as radio broadcasting which to this day still complements human life, it is shown by some forms of broadcast that remain audible such as entertainment, information, education, and advertising.Just like in other media, radio broadcasting is becoming increasingly apparent and persists despite such rapid technological developments.Radio audiences still believes in the news or information provided by the radio broadcast.This is reflected in research findings that radio stations provide not only entertaining programming but also accompanied by programs that inform political events, sports, city news, national and international news, business, education, literature, and medical news.
Since the paradigm for radio broadcasting changed in the Internet media era, radio stations have had to adapt their innovative strategies.As a result, radio products are now distributed not only through traditional media services (frequency), but also through online radio, which is a type of Internet media.Information technology trends affect any management in this information society and have a significant impact especially in the fields of computing and storage.
Currently, organizational performance is heavily influenced by high-performance computing, including supercomputers with high speeds and huge storage devices.This will be followed by the development of applications or software that can be integrated as well as sharing large amounts of information available in the information network on the database.Online Radio Scheme Source: (Harliantara, 2016) This technology is still evolving rapidly and is believed to have not seen its saturation point in the next few decades.These developments are exhilarating because increasing technological capabilities have the impact, among other things, on increasingly drastic price drops.Thus, its exploitation becomes increasingly worthy and increasingly occupies human and organizational activities, transforms lifestyles and working patterns, contributes significantly to economic growth, and affects social order.It can be felt nowadays indeed the development of information technology has brought many changes to the means and practices of life of the world including the world of broadcasting.The private radio broadcaster as a business unit considers the conditions of the current media environment that is continuously undergoing development in particular new media development.

CONCLUSION
During this study, researchers have analyzed a case study of the use of new technology websites and social media on conventional media radio stations in Indonesia.It has been found that the integration of conventional media and the Internet has brought about changes in its management.Maintaining radio broadcasting through the integration of frequency spectrum and wireless is to develop the communications sector in a competitive environment and public interest.This is to improve access to more modern and effective radio broadcasting services.
The integration of frequency spectrum radio broadcasters and the Internet has brought about a change in the attitude of radio Broadcasting the management of the broadcaster as well as the society.
The change that happens when radio broadcasts are on the internet medium is not attracting the imagination anymore.The audience quickly finds out who the broadcaster is broadcasting because when interacting through social media the audience can easily find out the photo broadcasters and other images, the audience does not have to be imaginative in their minds.Radio is no longer a fast information tool, nowadays anyone with smartphone technology can send information in the form of images or audio video quickly.Through mobile phone technology radio is becoming easy to carry.Radio still belongs cheap if as a medium of advertising, but as a technology tool is still categorized as expensive.Radio on the Internet with digital technology is easy to use, but today digital technology through the Internet is no longer a blind medium.Radio broadcasting could convince the public, so radio broadcasts become a valuable tool as a media of information, with the aim of making people listen to information so that it affects the functioning of entertainment media and effective media of communication.
Radio transmission nowadays is convergent, multi-platform, and multimedia.Contains voices and visuals, and is more participatory, hypertextual, hyperlinear, convergent, and interactive.All information can be concurrently distributed through the frequency medium (electromagnetic) and the internet medium with radio broadcasting integrated with traditional media and the Internet, reaching audiences both locally and worldwide.Local broadcasts can be received by audiences through a traditional radio receiver, a personal computer, or a mobile phone that is connected to the Internet.
Such a rapid development of computers is being used on the ground and people can interact with the devices.The Ministry of Communications and Informatics of the Republic of Indonesia in its presentation of the conditions of the strategic plan for 2010-2014 explained that the development of the world at the end of the twentieth century was characterized by rapid advances in information technology which produced a new technological revolution, after steam engine technology and electric power technology.It is called a revolution because it's a general-purpose technology that influences other technologies and causes quite fundamental orderly changes in the lives of societies, Regional, National, and Global.